Helping Mercedes-Benz to become more relevant to customers in their time of need.




Evidence-based design

Mercedes-Benz Mobile Mockup 1

De-risking new customer value propositions using evidence-based design.

What we did

We helped Mercedes-Benz to ideate and validate new service and maintenance value propositions for accident management and the sales of car parts - their biggest revenue streams second to it’s new car sales.

We used fast design cycles  to:

  • Quickly generate and prioritise hundreds of ideas.
  • Build interactive prototypes to validate hypotheses with user.
  • Adapt our designs to test again.
Mercedes-Benz Mobile Screens

“Uncovering true value  for customers in their time of need.”