HomeAboutOur teamBlog

We are Emily, Pier, Coy, Winnie, Jasper, John, Ed, Tanya, Ana, and more.

We are a close-knit, cross-functional team located in London, and Brighton, Berlin and Cork. Diverse in our disciplines, we come from design, data and development backgrounds. 

Emily
Ryan

CEO

Emily is a digital strategist by trade. For over a decade she's helped marketing and design teams harness evidence for the good of the user. As CEO of We Are Systematic, she continues to rally internal talent, customers and commercials around this long maintained mission. 

Jasper
Morgan

Head of Technology

Jasper leads the technology activities at We Are Systematic. He brings over 20 years of experience building, designing and launching digital products in multiple industries such as banking, transportation, media and entertainment.

Coy
Chen

Head of Design

Coy has designed digital products for millions of users around the world. He is a systematic solver of big, complex problems. From product opportunity validation to building design systems that scale, Coy has the unique ability to go deep and work fast on a wide range of design topics.

Ed
Baker

Head of Research

Ed is an experienced strategist, user researcher and conversion optimisation (CRO) specialist. He's a proponent of real evidence-driven decision making in the face of vanity metrics, nice-round-numbers and other crimes against data.

Pier
Rufo

Design Lead

Pier is a digital product designer who loves to push great ideas to life through a human-centred approach. Tackling challenging problems is his passion. He occasionally writes and speaks at conferences.

Winnie
‍Chen

Senior UX Designer

Winnie is a passionate and experienced UX designer with skills ranging from architecture to strategy, to wireframes. Her design forte is steering user-centric, data-driven design processes to create a meaningful end to end products and experiences for everyone.

John
Ryan

Junior UX Designer

John is a rising talent in the field of UX. He spent four years studying digital media design, earning a first-class honours degree. He works on real-world digital products tackling complex problems and designing products that meet both business and user needs.

Tanya
Grover

UX Analyst

As a UX analyst, Tanya loves digging through research and data to understand how users behave and what they need. She uses evidence to form insights to create architecture and wireframes that are genuinely user-centric.

Ana
Silva

Senior visual designer

Ana is our creative lead. Her works reside on the art side of the design. She is a graphic designer by trade with a passion for all things illustration. Her other specialities include branding, digital and print.

Julie
Ryan

Junior researcher

Julie is inquisitive and takes pride in the details, no matter how small. She hunts and gathers the evidence our teams need to form testable hypotheses, generate insights and propose design solutions based on what users really need.

Molisa
Zhang

Senior UX/UI designer

Molisa has over 15 years of design experience working primarily in the finance industry, over which she has been on the front line of the banking transformation in China. Her design specialisms are user empathy and data analysis, which she always tries to leverage to improve people's lives.

Helena
Gao

Senior UX/UI designer

Helena has more than 15 years of experience in UX and product design. Design thinking is her second nature. Her vast knowledge and skill set allows her to solve detailed complex design challenges,  helping stakeholders form robust product strategies.

Heston
Wu

Product manager/UX designer

Heston is a  UX-led senior product manager. He has more than ten years of experience creating digital products for the world’s leading financial institutions.

Umit
Kayabas

Senior UI designer

Umit is a digital product designer with a focus on design systems. His constant aim is to eliminate friction in the design information-sharing process.

Kasia
Majchrowska

Senior UI/UX designer

Kasia's skills span from research and concept definition through to prototype and design systems creation. She is interested in emotional design and likes to create a harmonious relationship between people and technology.