Product strategy and design for complex domains

A product consultancy that reduces the risk in what you build, not just how you build it.

  • Snapp Automotive infotainment dashboard with media player and red ambient interior lighting
  • Snapp Automotive EV home screen showing 3D vehicle model, battery level, and range
  • Snapp Automotive companion app showing vehicle status, map navigation, and driver preferences
  • Snapp Automotive multi-screen cockpit with instrument cluster, centre console map, and passenger display
  • Snapp Automotive companion app held in hand showing charge status and vehicle controls
  • BFI Player tablet interface showing film detail page with trailer and watch options
  • BFI Player mobile app showing film detail, watchlist, and browse screens
  • NCBA Bank payment confirmation screen showing successful money transfer
  • NCBA Bank design system overview showing typography, buttons, colour palette, icons, and illustrations
  • NCBA Bank mobile app showing splash screen, onboarding, PIN entry, and home dashboard
  • Mercedes app mounted in car showing accident guardian activation and vehicle dashboard
  • Orca Logo by Ebbon Group
  • Orca platform on tablet displaying Volkswagen Tiguan model configuration and specifications
  • Ebbon Intelligence AR vehicle scanning app showing four-step inspection workflow
  • Ebbon Intelligence vehicle check app showing photo capture guide beside a car
  • UTA Edenred fleet management dashboard on tablet showing credit limits, card spending, and EV charging
  • PWC Zone Check app showing high-risk COVID status with distancing index and diagnosis reporting
  • PWC Zone Check app screens showing low-risk status, distancing index chart, and SafeDistance device sync

Selected clients

Automotive & mobility

Mercedes-Benz
JATO Dynamics
Ebbon Group
BMW
Bosch eBikes

Elli
Edenred
Panion
Snapp Automotive

Banking & fintech

Equity
NCBA
Vitesse PSP
Rova

IoT & AI

PwC
Motesque
DATAMARS
Sentai
Neonify

We Are Systematic

A well-designed product that solves the wrong problem is still the wrong product.

AI has made building cheap and fast, so the expensive risk now is shipping the wrong thing and trying to optimise it, digging deeper while it feels like progress. It's much of why AI spend isn't paying back.

So the work starts with what's worth building: we settle that with you, on the evidence, with your stakeholders behind a direction they can defend. Then we design it.

How we can help

Product strategy

Product strategy

Research & evidence

Research & evidence

Proposition testing

Proposition testing

UX / UI design

UX / UI design

Rapid prototyping

Rapid prototyping

Product optimisation

Product optimisation

3 ways to work with us

Strategy diagnostic

Start here. A fixed-scope piece that digs into the evidence and the market to find the real problem, not just the symptom you walked in with, then turns it into a clear direction: what's worth building, why it'll pay back, and your stakeholders aligned behind it.

Find the crux, on the evidence and the market

A clear direction: what to build and why

Stakeholders aligned before the spend

Strategy diagnostic

Start here. A fixed-scope piece that digs into the evidence and the market to find the real problem, not just the symptom you walked in with, then turns it into a clear direction: what's worth building, why it'll pay back, and your stakeholders aligned behind it.

Find the crux, on the evidence and the market

A clear direction: what to build and why

Stakeholders aligned before the spend

Strategy diagnostic

Start here. A fixed-scope piece that digs into the evidence and the market to find the real problem, not just the symptom you walked in with, then turns it into a clear direction: what's worth building, why it'll pay back, and your stakeholders aligned behind it.

Find the crux, on the evidence and the market

A clear direction: what to build and why

Stakeholders aligned before the spend

Product accelerator

From challenge to a validated, designed direction in 4–6 weeks. Evidence-led sprints that move fast because they start by agreeing the business and user outcomes: we make sure it's the right thing to build, then design it right.

4–6 week cycles

For new products, features or pivots

Strategy and design in one engagement

Product accelerator

From challenge to a validated, designed direction in 4–6 weeks. Evidence-led sprints that move fast because they start by agreeing the business and user outcomes: we make sure it's the right thing to build, then design it right.

4–6 week cycles

For new products, features or pivots

Strategy and design in one engagement

Product accelerator

From challenge to a validated, designed direction in 4–6 weeks. Evidence-led sprints that move fast because they start by agreeing the business and user outcomes: we make sure it's the right thing to build, then design it right.

4–6 week cycles

For new products, features or pivots

Strategy and design in one engagement

Embedded strategy

Senior capability embedded in your team for the long term. An experienced specialist working alongside your existing product and engineering teams, month to month: holding the context, spotting what to do next, maintaining alignment.

Ongoing monthly engagement

A senior specialist, usually a strategist

Context compounds, your IP stays yours

Embedded strategy

Senior capability embedded in your team for the long term. An experienced specialist working alongside your existing product and engineering teams, month to month: holding the context, spotting what to do next, maintaining alignment.

Ongoing monthly engagement

A senior specialist, usually a strategist

Context compounds, your IP stays yours

Embedded strategy

Senior capability embedded in your team for the long term. An experienced specialist working alongside your existing product and engineering teams, month to month: holding the context, spotting what to do next, maintaining alignment.

Ongoing monthly engagement

A senior specialist, usually a strategist

Context compounds, your IP stays yours

Case studies

We take data sovereignty seriously

We design products that handle sensitive data, so we hold ourselves to the same standard.

Our emails, files and communications run on Proton and Stackfield's encrypted European infrastructure, client data is contractually excluded from AI training, and your intellectual property stays under your control.

Where we can choose European tooling, we do.

Better outcomes,
with far less of the risk

We pair senior specialists with evidence-based methods, so business goals and user needs sit at the centre of every decision.

Everyone on your project is a senior specialist, working with you directly, in teams built around your problem.

The judgement is unconflicted: because we work upstream of development, we've no incentive to recommend building if we don't think it's the right path, and it's backed by evidence you can take to a board.