Product strategy and design for complex domains
A product consultancy that reduces the risk in what you build, not just how you build it.
Selected clients
Automotive & mobility
Mercedes-Benz
JATO Dynamics
Ebbon Group
BMW
Bosch eBikes
Elli
Edenred
Panion
Snapp Automotive
Banking & fintech
Equity
NCBA
Vitesse PSP
Rova
IoT & AI
PwC
Motesque
DATAMARS
Sentai
Neonify
We Are Systematic
A well-designed product that solves the wrong problem is still the wrong product.
AI has made building cheap and fast, so the expensive risk now is shipping the wrong thing and trying to optimise it, digging deeper while it feels like progress. It's much of why AI spend isn't paying back.
So the work starts with what's worth building: we settle that with you, on the evidence, with your stakeholders behind a direction they can defend. Then we design it.
How we can help
3 ways to work with us
Case studies
We take data sovereignty seriously
We design products that handle sensitive data, so we hold ourselves to the same standard.
Our emails, files and communications run on Proton and Stackfield's encrypted European infrastructure, client data is contractually excluded from AI training, and your intellectual property stays under your control.
Where we can choose European tooling, we do.
Better outcomes,
with far less of the risk
We pair senior specialists with evidence-based methods, so business goals and user needs sit at the centre of every decision.
Everyone on your project is a senior specialist, working with you directly, in teams built around your problem.
The judgement is unconflicted: because we work upstream of development, we've no incentive to recommend building if we don't think it's the right path, and it's backed by evidence you can take to a board.





















