Competing in the streaming wars without Netflix budgets
Client
Model
services
info
BFI Player needed to expand beyond web browsers to compete in a streaming market dominated by platforms with billion-pound budgets. With nearly a third of streaming consumption happening on mobile devices, the absence of native apps severely limited their ability to access audiences 10 times larger than their current reach.
challenge
BFI's three business models—streaming, rentals, free archive—required separate user journeys. Mobile users abandon tasks 3x faster when facing friction, threatening conversions. They needed native experiences that could navigate this complexity while competing with Netflix for attention.
our analysis
Multiple business models meant unlike Netflix's singular approach, BFI could offer flexible pathways to content. Success hinged on designing an information architecture that felt simple while maintaining commercial clarity, treating models as complementary rather than competing.
what we did
project impact
Digital transformation demands strategic design, not just more channels
Ambitious companies face a familiar challenge: competing against tech giants with unlimited budgets whilst managing multiple business models and legacy constraints. Success requires more than adding digital channels: it demands design that transforms operational complexity into competitive advantage. We specialise in accelerating digital transformation for organisations where failure isn't an option. Our evidence-based approach identifies the critical design decisions that unlock growth without requiring Silicon Valley resources. Ready to transform your digital platform strategy? Let's discuss how strategic design can enable sustainable competitive advantage.