Helping Mercedes-Benz to become more relevant to customers in their time of need.
CLIENT
Mercedes-Benz
INDUSTRY
Automotive
![Mercedez-Benz app accident guardian activation screen](https://cdn.prod.website-files.com/62f4ce917ff2dd2577034380/631efe4bf0ab0705182a8b55_Mercedes-Benz%20Device1.webp)
INFO
De-risking new customer value propositions using evidence-based design
SERVICES
UX research
UI design
Evidence-based design
![Mercedes-Benz app flow to activate notifications](https://cdn.prod.website-files.com/62f4ce917ff2dd2577034380/6329a69a8a18b20214692f6e_Mercedes-Benz%20-%20Mobile%201.png)
What we did
We helped Mercedes-Benz to ideate and validate new service and maintenance value propositions for accident management and the sales of car parts - their biggest revenue streams second to it’s new car sales.
We used fast design cycles to:
- Quickly generate and prioritise hundreds of ideas.
- Build interactive prototypes to validate hypotheses with user.
- Adapt our designs to test again.
Uncovering true value for customers in their time of need.
![Mercedes-Benz logo on a back sign on a blue background](https://cdn.prod.website-files.com/62f4ce917ff2dd2577034380/630382159f02db030fa2ec58_Mercedes-Benz%20Logo.jpg)
![Mercedes-Benz app flow to document accident damage](https://cdn.prod.website-files.com/62f4ce917ff2dd2577034380/6329a9199758cdc40365f8b6_Mercedes-Benz%202.png)