Helping Mercedes-Benz to become more relevant to customers in their time of need.

CLIENT

Mercedes-Benz

INDUSTRY

Automotive

INFO

De-risking new customer value propositions using evidence-based design

SERVICES

UX Research

UI design

Evidence-based design

What we did

We helped Mercedes-Benz to ideate and validate new service and maintenance value propositions for accident management and the sales of car parts - their biggest revenue streams second to it’s new car sales.

We used fast design cycles  to:

  • Quickly generate and prioritise hundreds of ideas.
  • Build interactive prototypes to validate hypotheses with user.
  • Adapt our designs to test again.

Uncovering true value  for customers in their time of need.

Mercedes-Benz - Logo

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