Helping Mercedes-Benz to become more relevant to customers in their time of need.
De-risking new customer value propositions using evidence-based design
What we did
We helped Mercedes-Benz to ideate and validate new service and maintenance value propositions for accident management and the sales of car parts - their biggest revenue streams second to it’s new car sales.
We used fast design cycles to:
- Quickly generate and prioritise hundreds of ideas.
- Build interactive prototypes to validate hypotheses with user.
- Adapt our designs to test again.
Uncovering true value for customers in their time of need.