How we started
Established in 2020 by a breakaway group of digital product people and UX specialists united in their desire for a better, more systematic way to do creative work (hence the name). You could argue we were founded in spirit the moment Jasper (Snapp Mobile CEO) first said: “I’m tired of building products nobody wants to use.”
Enter WAS. On the one hand, we design better digital products of all types for our clients, from apps to websites, and wearables to in-car experiences. On the other, we de-risk good ideas by blending user research and evidence seamlessly into product strategy.
We are Emily, Pier, Coy, Ed, Jasper, John, Ana, Tanya, Becky, Miki and more.
We are a close-knit, cross-functional team located in London, Brighton, Berlin and Beijing. Diverse in our disciplines, we come from design, data and development backgrounds.
As a startup, we’ve designed our working practices as we would want them to be. That means a flat structure led by partners with their own areas of interest and expertise.
It means avoiding division and silos by treating design, research and development as all different flavours of the same thing.
Start at the end. Decide what we want the future to look like, then make it happen. Achieve them in the best way for you.
No walls or silos. Collaborate. Describe. Show work in progress. Write things down and share it. Publish.
Avoid bloat and debt. Post-its not presentations. “Simplest Useful”, not “Minimum Viable”. Get feedback early. Focus on how it works before how it looks.
Take care of people and the planet. Have a positive impact. If you see something broken, fix it. Design with empathy. Start small and improve.
Get in touch
Get in touch for a no-obligation chat about what you’re working on. We’ll give you our best advice, whether you choose to work with us or not!
Design for people
& the planet
We’re a carbon-neutral company and have set an ambitious target to be net carbon negative by 2030.
Read more about our commitments and progress to date on our sustainability page.