We Are Systematic is a digital product design agency based in the UK, part of the Snapp family of companies.

WAS Team
WAS Team

How we started

Established in 2020 by a breakaway group of digital product people and UX specialists united in their desire for a better, more systematic way to do creative work (hence the name). You could argue we were founded in spirit the moment Jasper (Snapp Mobile CEO) first said: “I’m tired of building products nobody wants to use.”

Enter WAS. On the one hand, we design better digital products of all types for our clients, from apps to websites, and wearables to in-car experiences. On the other, we de-risk good ideas by blending user research and evidence seamlessly into product strategy.

Our team

We are Emily, Pier, Coy, Ed, Jasper, John, Ana, Tanya, Becky, Miki and more.

We are a close-knit, cross-functional team located in London, Brighton, Berlin and Beijing. Diverse in our disciplines, we come from design, data and development backgrounds.

Emily Ryan
CEO

Emily Ryan

Ed Baker
Partner

Ed Roberts

Coy Chen
Partner

Coy Chen

Pier Rufo
Design Lead

Pier Rufo

Ana Silva
Visual Designer

Ana Silva

Tanya Grover
UX Analyst

Tanya Grover

John Ryan
UX Designer

John Ryan

Rebecca Coleman
Head of Operations

Rebecca Coleman

Umit Kayabas
UI Designer

Umit Kayabas

Winnie Chen
UX Designer

Winnie Chen

Chair
Visual Designer

Miki Stefanoski

Erika Rasoilo
UX Designer

Erika Rasoilo

Our values

As a startup, we’ve designed our working practices as we would want them to be. That means a flat structure led by partners with their own areas of interest and expertise.

It means avoiding division and silos by treating design, research and development as all different flavours of the same thing.

Focus on creating good outcomes

Start at the end. Decide what we want the future to look like, then make it happen. Achieve them in the best way for you.

Focus

Be open and transparent

No walls or silos. Collaborate. Describe. Show work in progress. Write things down and share it. Publish.

Open

Do the most important thing first

Avoid bloat and debt. Post-its not presentations. “Simplest Useful”, not “Minimum Viable”. Get feedback early. Focus on how it works before how it looks.

Important

Leave it better than you found it

Take care of people and the planet. Have a positive impact. If you see something broken, fix it. Design with empathy. Start small and improve.

Better

Sustainability

We’ve pledged 1% of gross profit for the planet.

One% for the planet

We’ve made the Tech Zero and SME Climate Commitment to be a net zero or carbon negative business by 2030.

Tech Zero Logo

Ecosia is our default search engine.

Get in touch to discuss your project

Get in touch
to discuss your project