We believe that design and research belong together. In fact, they are really different flavours of the same thing.
To say that basing design on real insights makes for better outcomes isn’t controversial, but many projects still fall back on instinct, copying competitors or just following the highest paid person's opinion.
This is because design and research are usually still thought of as separate phases within a project, often skipped or ignored when budgets or time get tight.
The EBD framework weaves research into the design process: an agile design framework for measurably better outcomes.
Why evidence-based design?
Treating research and design as flavours of one discipline reduces silos. Teams are more aligned, have a better overall dynamic, yet maintain their expertise perspectives.
Plus, the cycle of EBD is flexible so you can start at any point.