Design new product ideas and features with confidence
Why it works?
Product innovation, untested ideas and new value propositions can be risky. According to HBR, 30,000 new products are introduced each year, 95% of which fail.
Our sprint cycle model dramatically de-risks new product development by allowing for quick course correction in response to test outcomes.
We do this by time-boxing new product design into short sprints or cycles of no more than 6 weeks at a time.
This allows enough time to test a concept properly, learn and course-correct without exceeding our appetite for risk.
Many innovations fail because they introduce products without real need for them... not taking the necessary time to understand the customers’ true needs.
Svafa Grönfeldt — MIT
Designing innovation around the customer need
1. Set objectives
Plan our target outcomes and be clear on how success will be measured.
A problem well defined is a problem half solved.
If a problem is too big or risky, first make it smaller.
Break big questions down into smaller, manageable scopes in order of importance.
3. Test early
The earlier you can course-correct, the better.
We look for the simplest useful tests to run and build confidence before investing in development.
4. Learn & Repeat
Agility comes from the ability to learn quickly and respond.
Short cycles minimises decision debt and allows us to respond quickly to new contexts.