Our own best customer: creating a new tool for evidence-based design projects.
Running an internal team in six-week cycles we spun up a working MVP from scratch, brand and all.
UX & UI design
Branding & art direction
What we did
We believe in evidence-based design as the better way to run digital product R&D. But how do you make the evidence-based method simple and easy for teams everywhere to try for themselves? The answer is ProductSweet, our tool designed from the ground up to run evidence-based design projects.
Problems, Goals and Ideas are prioritised according to a Confidence score to enable evidence-based decision making and a smarter product roadmap.
Now available in beta, we use ResearchSweet on all our projects and will be launching a SaaS version in the near future for teams everywhere.