Repositioning an AI startup from corporate IT to accessible B2B brand
Client
Model
services
info
Neonify's advanced AI suffered from terrible branding: corporate orange, enterprise aesthetics, zero consumer appeal. Outdated design signaled outdated technology, killing credibility with creators and marketers. Poor UX/UI blocked entry into a projected $200B market by 2028.
challenge
Neonify's challenge reflects wider market dynamics: only 25% of companies move beyond AI proof-of-concept. Technical positioning creates barriers in markets where accessibility drives success. In short, sophisticated capabilities mean nothing if users don't feel the product is for them.
our analysis
Technical capability alone doesn't win. Startups succeed when brand credibility reinforces product quality. We began with a two-phase accelerator: brand transformation and product UI redesign, followed by in-house implementation to establish market-ready competitive advantage.
what we did
project impact
Transform through focused accelerator programs
Technical companies, particularly those riding the AI wave, often struggle with brand credibility gaps that prevent market adoption. Strong capabilities need market-ready visual identity to compete effectively. Our modular accelerator approach delivers rapid transformation, followed by an in-housing period for implementation and transition to BAU. Make rapid progress and build capability at the same time.