Automotive & mobility
B2B
Rethinking automotive procurement for 7,500 dealers
Client
Model
Services
Info
Ebbon ran €20 billion of vehicle purchases a year through one platform, for 22+ manufacturers and 7,500+ dealers across Europe. Their Leaselink platform worked, but couldn't keep pace with what customers needed: simple travel-card orders sat in the same rigid system as complex fleet configurations. We worked out how to make it flex to each customer rather than force them all through one rigid system, then designed it, modular by design.
Challenge
For the new platform to meet the demands of modern automotive procurement, flexibility was everything. The platform needed to handle unprecedented variety, from simple purchases like travel cards through to complex fleet configurations.
In effect, there would be no ‘standard UI’ – any two customers and any end user might experience completely different pages and user flows. More complex still, the platform had to cater for three primary audiences: the client customer, the end user and the Ebbon product specialist onboarding the client.
Our analysis
No fixed set of templates could serve this range of use cases. The decision that shaped everything was to build from modular parts rather than finished pages, so components could be assembled in any configuration while staying visually and functionally coherent.
Think Lego rather than a catalogue of finished models: the same set of parts could handle everything from a simple card purchase to a multi-step fleet specification, for all three audiences.
What we did
Project impact
Ready to build product capability that compounds?
Embed a senior specialist in your team for the long term: they build your team's ability to decide on evidence and move on to the next challenge as each is mastered.
For Ebbon, that was a brand and core interface in a six-week accelerator, then an embedded specialist who kept extending it. Let's talk about embedding it in yours." Button "Book a product accelerator