Automotive & mobility
Car companion apps: State of UX 2024
Date
Scope
Automotive apps
Overview
This report reviews the companion apps carmakers wrap around the vehicle itself, drawing on around 780,000 public reviews across ten major manufacturers, with a 2,600-review qualitative sample. The average rating of 3.9 out of 5 masked wide variation between brands, and the EV specialists did not lead. Connectivity, synchronisation and cluttered interfaces were the recurring complaints, and most Jobs-to-be-Done were at least partially underserved.
Key findings
Average rating 3.9 out of 5, but ranging from BMW at 4.8 to MG at 2.1.
EV-only brands such as Tesla and Polestar sit in the lower half; EV focus does not guarantee a better app.
Connectivity and synchronisation failures are the single biggest pain point across every brand.
Around 780,000 reviews analysed (2,600-review qualitative sample) with a large language model and human QA; correct as of September 2024.
